Olympic champion Adam Peaty trades his pool for a running track


We used to see a British brewer Peaty adam break records and stand on the podiums when it comes to running in the pool. But the man recently took on a competitive challenge of a different kind, weaving his way through the curves of a racing track.

Ahead of this summer’s Olympics, 26-year-old Peaty has been announced as the new brand ambassador for performance car maker CUPRA. A member of the Volkswagen group, CUPRA develops high-performance versions of road cars and competes on touring and rally car circuits.

For Peaty’s challenge, the new daddy raced several rounds of the Oulton Park circuit in a CUPRA Formentor Performance SUV, striving to improve his timed result with every outing. He dropped it from 1: 32.40 at the start to 1: 24.90 in the final, mimicking the prowess he deploys in his typical aquatic realm.

Of the paralleling experience, Peaty said, “Every season I think to myself, what can I do better, how can I go faster, and I try to analyze every shot. It really comes down to me being competitive, it’s not really about running with someone else, it’s about running myself, what’s the best version of myself and how then -I go faster, and ultimately you want to break world records, then that’s the ultimate goal.

No world record today, but I debriefed after each lap and took the same approach as I would in the pool.

Peaty recently won the British title in his signature 100 breaststroke at the National Olympic Trials, his result in London making him the owner of the 20 best performances of all time in the event.


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